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Incorporate Humor in Your Next Speech
Some speakers say, "I could never use humor in my speech; I just don't feel comfortable with it." I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point. It can break down barriers so that the audience is more receptive to your ideas. First, let me...
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. Try becoming a TV, movie or sports star. That's a good start.You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.But I recommend that you follow the third route. You can become an expert.Experts, you see, are quoted in the media all the time. All the time. The media need experts to interview and quote, just like puppies need...
Credit Card Benefits and Drawbacks
Credit cards have both benefits and drawbacks. It is wise to consider both before applying for a credit card. While they can be very useful, credit cards can also be risky. Even people who are usually good with their money get into trouble with credit cards. A credit card can be useful, but may also end up putting you in a difficult financial situation if misused.Here are some of the benefits of credit cards:Withdraw cash 24 hours a day, anywhere in the world.Buy online. It is the quickest...
Internet Marketing Reality Check
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams)With all of these...
Is Your Small Business Name Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's...
The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business
You're busy with your business today, aren't you?You're pushing your mind and body to the limit just about everyday to handle all the activities that need to be done. But something's missing.Something is not quite right with this picture. Didn't you get into business to have more time freedom and more money to do what you want to do whenever you want to do it?Didn't you get into business thinking that once you get it organized and "up and running" you would be able to take some time off to...
Are You a Leader or a Manager?
President Ike Eisenhower once demonstrated the difference between leadership and management to his cabinet by putting a piece of string in a straight line on the conference table. He then asked one of the attendees to put his finger on one end of the string and push it. The string, of course, bunched up in an ugly bundle. He then asked the man to pull the string with his finger on one end. The string straightened up in a nice neat line and followed the finger across the table....
What is the Real Price of a Spray Tan?
Looking tanned is such a great feeling, isn't it?There are three methods of getting that feeling.1. Getting out into the sun. Great if you are young, and believe that all this hype about skin cancer has nothing to do with you. Goes hand in hand with high alcohol consumption, speeding and living on credit. It will catch up with you sooner than you think.2. Solarium. Possibly a little more sensible solution if you take it easy, and build up your tan very gradually. Might lower your chances of...
10 Boundless Ways To Anchor Down More Sales
1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.2. I.ncrease your ratio of visitors that purchase your product(s). You could change your headline, o.ffer a stronger g.uarantee, add testimonials, etc.3. Find out who are your strongest leads for buying your product by offering a f.ree ezine. The visitors that are very interested will subscribe to it.4. Team up with your competition by starting...
Why Should I Buy From You?
Virtually every business you contact has this question in their mind. To truly maximize your revenues you need give people a reason to buy from you versus a competitor. Here are a few strategies that will help you differentiate yourself from your competition.First, it's important to understand that people make their buying decision on two levels ? logical and emotional. The logical aspect revolves around the product or service and includes such things as product specifications, warranty,...
